How To Virtually Guarantee Your Website Will Be Read

According to useit.com, eyes move at amazing speed across your website's words in a pattern very different from the one you learned at school. The dominant reading pattern looks somewhat like an "F" with three components:

*Users first read in a horizontal movement, usually across the upper part of the content area.

*Next, they move down the page a bit and read across in a second horizontal movement that typically covers a shorter area than the previous movement.

*Finally, they scan the content's left side in a vertical movement -- a slow, systematic scan.

What does that mean to you when creating your website? First, know that users won't read your text thoroughly in a word-by-word manner. The first two paragraphs MUST state the most important information because they're the most likely paragraphs to be read. And second, you MUST start subheads, paragraphs and bullet points with information-packed words that users will notice when scanning down the left side of your content. They'll read the third word on a line much less often than the first two words.

Let's take that a step further. In creating a website, you want to use highlighted keywords, meaningful subheads (not just "clever" ones), bulleted lists, one idea per paragraph, and half the word count (or less) than conventional writing.

There's an art AND a science to website writing and design. Trust JSA CREATIVE SERVICES to create a website that incorporates both...for breakthrough click rates!