Some small-business marketers believe that the best way to gain response is to advertise a few times each in multiple print publications instead of advertising often in just one or two.
If YOU'RE wondering which works better, the answer is: advertise frequently in just a couple of publications. Effective advertise requires frequency for your message to be remembered and acted upon. As a result, it's smarter to choose targeted publications that are read by the prospects you want to reach and to buy larger-sized ads on a regular basis.
In other words: go for frequency first with the right prospects during the right times. And see how that strategy pays off...for you.
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