Copy or Design: Which Is Most Important For A Website?

In a word:  BOTH.  Quite simply:  no website can thrive on copy alone.  It's the marriage of professional copy and compelling design that will give you the click-throughs you want.  Here are some points to consider:

*Start with the planning and navigation.  If your prospect can't locate the information, you've just lost a sale.

*No font should be less than 10 or 12 points.  None!

*A menu of links to key pages should be on every page.  You want to make it as easy as possible for your visitor.

*Keep the background either white or light unless there's a VERY good reason to do otherwise. Every page on your site should be consistent with the home page.

*Excessive graphics slow down a website's loading time -- and also a visitor's patience.  There should be a good ratio of graphics to copy.

*Internet Explorer is the browser of choice for most visitors, but Firefox, Safari, and Navigator Net are also gaining popularity.  Make sure your website is browser friendly.